In early 2017 we began working on a range of homewares aimed at the tabletop scale. We called this evolving collection of products: Executive Objects. They are designed using a simple manifesto that states each object must be minimal in style, geometric in form, honest in material, elegant in simplicity and sculptural to the core. The manifesto itself is a simplified reflection of the Studio's own design style and ideology. The collection launched with five product lines, one of which was Spoke, a flat pack fruit bowl inspired by the humble spoke-hub mechanism.
Inspired by the flat-pack nature of David Trubridge's lighting designs we set out to explore other opportunities for flat-packing. Spoke is our first product from that exploration, it consists of a 2.5" solid brass disc with 20 angled holes around its circumference. Brass rods are pushed into each of these holes forming a concave structure reminiscent of a bike wheel. The holes are drilled to such a fine tolerance as to allow rods to be inserted and removed with minimal force but hold fast when in use. We tested a range of angles, sizes and numbers of rods before setting on something we found held the widest range of fruits and other objects without compromising the essence of the design.