Project Project Program
Our Project Project Program is an initiative to expand the studio's capacity and network similar to an artist in residence program. It is an opportunity for those inside and outside the Richard Clarkson Studio team to incubate, design and develop product ideas with mutually beneficial outcomes for both the Studio and the participant. Integral to the program is the idea that participants choose project categories based on their own passions and portfolio intentions.
Using a modified version of the Studio's own design methodology the Project Project Program focuses on efficiency and validation. Early in the process we work with the participant to identify validation metrics and measuring protocols to gauge a projects success along the way. Throughout the process our aim is to celebrate a participant's existing skill-sets and help fill any potential gaps required by the project - either by teaching and training or by outsourcing tasks to our team (for instances in which a participant needs something done but wants to focus on other elements rather than learning how to do it).
The name itself Project Project Program was inspired by the graphic design studio Project Projects whose conceptual and strategic approach with progressive modes of visual communication set the standard in the graphic design world. We wish to do the same in the industrial and product design worlds.
Stages of the Process
Initial ideation and exploration including rough sketches and a basic project scope. Ideas could be inspired by materials, technologies, manufacturing processes, collaboration efforts, new product categories, or personal passions. Deliverables for this stage are a selective mix of the following: idea's name, why, sketch, mood, keywords or target market.
Concept and opportunity clearly identified, Often a quick 'paper' prototype is useful for communicating the concept. Integral to the pitch is a detailed plan, including methodologies for how to test and validate the project along the way. Key points to establish at this stage are; What is the value proposition? What do we know already? What do we need to find out and what resources we need to find those things out? Deliverables for the plan should include a Trello board, a Lean canvas business plan, timeline with key moments identified, summary deck/slideshow.
PROGRESS & PROVE
Using the plan to develop and validate the concept. This stage will involve several iterations and validation steps, with rounds of prototyping and CAD development. Other elements such as, packaging design, graphic design, user interface, durability, manufacturability, repairability, branding, sales, pricing and business plan will all need to be considered and resolved - often at the expense of each other. This stage is very much about balancing those elements in harmony with the project's value proposition. It is important to remember at this stage that the plan may change and evolve but should remain true to the essence of the project.
The final step of the process is the push to press and promotion effort. How will we launch the product or project, how will we measure its success? What is the breakeven sales point? What blog tier are we aiming for? Would an event make sense? Giveaway programs?
Inputs & OUtcomes
The Participant provides the idea, direction, motivation and time. The Studio provides the space, workshop, mentorship, and material resources.
At the completion of the Project Project the participant receives:
- Credit for the design of the product on all Studio materials in the format of: (Product Name) by (Participant Name) for Richard Clarkson Studio.
- The full and unlimited use of all project images and materials to use on their own personal portfolio and website.
- After the first 100 units sold there is the opportunity of a royalty agreement between the Studio and the Participant to be negotiated on a case by case basis.
- Knowledge, learnings and experience of taking an idea though to to a product.
At the completion of the Project Project the Studio receives:
- Intellectual property rights of the product including the right to sell the product on the Studio Webshop and through the Studio's sales channels.