RESOUCES & TOOL KITS

 

 

Below are a series of resources and tool kits that we use in the design, development, production and publication of our projects and products. Each is a guideline based on a number of assumptions and generalisations taken from our research and experiences - so take with a grain of salt.

 

PRESS OUTREACH

Outreach Methoud Cost Payoff
Blogs $ $$$$$
Magazine Articles $ $$
Instagram $ $
Studio Openings $ $
Gallery Events $$$ $$
Magazine advertising $$$$ $$
Social Advertising $ $
Blog Advertising $$$ $$$
Mail Chimp $ $
Word of Mouth $ $$$
Past Customers $ $$$
Trade Shows $$$$$ $$
 

Blogs

Blogs Submit Link Email Vs Self Entry
Dezeen https://www.dezeen.com/submit-a-story/ Email
Colosal http://www.thisiscolossal.com/submissions/ Email
Core 77 http://codex.core77.com/account/create-project-post Either
Design Milk http://design-milk.com/submit/ Email
Design Boom http://www.designboom.com/readers-submit/ Self Entry
Yanko http://www.yankodesign.com/tips-publication/ Email
Notcot http://www.notcot.org/?action=new Self Entry
Boing Boing http://boingboing.net/sub/ Self Entry
Design Sponge http://www.designsponge.com/contact Self Entry
Design Taxi http://designtaxi.com/faq#c Self Entry
Mashable http://mashable.com/submit/ Either
 

Production / distribution

Production Cost / Risk Profit Share Distribution Scale
diy from home low high etsy / markets 1
studio mid high online shop 10
start outsorcing mid mid b2c & b2b 100
outsource everything high low b2b wholesale 1000
licence out low low NA NA
 

Common Sales Terms

C2C - Consumer to Consumer
B2C - Business to Consumer
B2B - Business to Business

NET30 - Retailer will pay you in 30 days
RRP - Recommended Retail Price
MSRP - Manufacturer's Suggested Retail Price
SKU - Stock Keeping Unit (product reference number)

Line Sheet - Spreadsheet document with product details
Trade Discount - For sales to interior design companies and architects (often around 15-20% discount)

Local Market - Set up a booth at a local market (C2C / B2C)
Pop Up - Temporary pop up store in a physical space (B2C)
Etsy style platform - Online marketplace (C2C / B2C)
Online Shop - Shop integrated into your website (B2C)
Dropship - Retailer takes orders and you ship the product directly to the customer (B2B)
Consignment - Retailer borrows product, pays you once product is sold to the customer (B2B)
Wholesale - Retailer bulk buys product from you and sells it to consumer (B2B)
Retail space - Your own physical storefront (B2C)

 

PROCESS

PITCH
Initial ideation and exploration including rough sketches and a basic project scope. Ideas could be inspired by materials, technologies, manufacturing processes, collaboration efforts, new product categories, or personal passions. Deliverables for this stage are a selective mix of the following: idea's name, why, sketch, mood, keywords or target market.

PLAN
Concept and opportunity clearly identified, Often a quick 'paper' prototype is useful for communicating the concept. Integral to the pitch is a detailed plan, including methodologies for how to test and validate the project along the way. Key points to establish at this stage are; What is the value proposition? What do we know already? What do we need to find out and what resources we need to find those things out? Deliverables for the plan should include a trello board, a Lean canvas business plan, timeline with key moments identified, summary deck/slideshow.

PROGRESS & PROVE
Using the plan to develop and validate the concept. This stage will involve several iterations and validation steps, with rounds of prototyping and CAD development. Other elements such as, packaging design, graphic design, user interface, durability, manufacturability, repairability, branding, sales, pricing and business plan will all need to be considered and resolved - often at the expense of each other. This stage is very much about balancing those elements in harmony with the project's value proposition. It is important to remember at this stage that the plan may change and evolve but should remain true to the essence of the project.

PROMOTE
The final step of the process is the push to press and promotion effort. How will we launch the product or project, how will we measure its success? What is the breakeven sales point? What blog tier are we aiming for? Would an event make sense? Giveaway programs?

 

COSTS BREAKDOWN %

 
 

WHOLESALE PRICE BREAKDOWN %

 

Investment Return Analysis

Project Hours Time cost Time Prototyping Investment Price point Profit Ratio Break Even Expected Sales Expected Profit
(unit) per week per hour weeks cost $ $ per unit % units units $
(formula) a b c d e =
(abc) + d
f g h =
e / (fg)
i j =
(i - h)gf
example project 10 15 4 200 800 200 0.06 67 250 2200

Google Sheets template here. Please make a copy before editing.

 

Inspirations

Lindsey Adelman

Charles and Ray Eames

Nendo

Fort Standard

Rich Brilliant Willing

Resident

David Trubridge

Michael Anastassiades

Dieter Rams

Os Oos

Very Nice

Studio Gorm

Volker Haug

Bower

Goodthing

Ingo Maurer

Naoto Fukasawa

Ladies & Gentlemen Studio

Dan Flavin

James Turrell

Bloc Studios

Studio Swine

Souda

Pablo Designs

Workstead

Allied Maker

Nonotak

David Weeks

Bouroullec Brothers

Nervous System

Tom Dixon

Pfadfinderei

Studio E.O

Mies van der Rohe

Egg Collective

Goula / Figuera

 

Links

Lean Canvas - Business Plan

HTML Table Generator - For generating HTML tables

Trello - Organising and planning

Slack - Communicating and in-studio messaging

D Scout - Design Research App

Investment Return Analysis - Google Sheet template